Wednesday, March 25, 2009

A chink of light

Much heartened by listening to Michael Dodds (new head of tourism in Brittany) speak in Carhaix last night. The mix of focus and vision he outlined should have breathed some life into those of the large audience with ears to hear. Quite a few came simply to make their own mini-speeches and then leave, an indication of the narrowness of perspective that bedevils the whole show. Diversity is certainly the essence of Brittany's strength in the competitive tourist market, as I have been preaching for the last seven years - in fact it's conceivable that every person involved in every level of promotion and services here might agree on that. The problem is that that very diversity engenders a fragmentation of vision and a tightening of self-interest and parochial values that ties the whole parcel up in impossible knots rather than unwrapping it seductively for the punters. If people would only stop harping on about what they have and concentrate on what they can give, we might all get somewhere. The common ground or at the very least a modular connection between divergent interests is worth striving for.
I'm starting to work on a Food in Finistere themed trail which will promote by linkage a wide gamut of cultivators and producers: whether I can stir the least interest in relevant tourist organisations remains to be seen. But personally I felt yesterday that at last all my efforts might be reflected on a bigger stage by much more influential people, and that maybe I was in the right place at the right time after all.

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